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BCM Real Estate

A CRM that tags, qualifies and welcomes every lead

Type
Process optimization
Status
Client work
Year
2026
Link
bcm-re.com ↗
Enquiry form feeding the CRM
Property enquiry form that asks for budget and timeframe and sends the lead to HubSpot
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  1. 01 · The problem

    A Porto real estate agency running on WhatsApp and memory. Enquiries came in from the website, Idealista and Instagram, and nothing kept track of who asked about what.

  2. 02 · What I built

    A HubSpot CRM with one pipeline for every enquiry. Each lead is tagged by where it came from, qualified by budget and timeframe, and gets an instant welcome reply, day or night. Tagging a deal sends the right follow-up introductions automatically.

  3. 03 · The result

    No lead gets lost in a chat thread. Serious buyers rise to the top, and the agency spends its time on viewings instead of admin.

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